Burger King wanted a winter campaign piece for social — something warm, festive, and made to be explored, not just watched.

I art-directed an infinite zoom set in a cosy, snow-covered Burger King village: warm lights, playful characters, seasonal treats hidden in every corner. Each scene hand-drawn, one continuous camera path.

Comfort, appetite and holiday joy in a single shot — built for the feed, made to be rewatched.