Zooms you
can play
The audience holds the camera. A real artistic exploration game: pinch, scroll, solve a mystery, collect hidden objects, unlock a reward. In the browser, no download.
How a zoom
gets made
People call it infinite zoom, zoom art, infinite drawing or pinch-and-zoom video — it's the same technique. One continuous shot means one continuous plan. Four steps; you validate each before the next.
We settle what the film has to say, the worlds it travels through, and where the brand sits in the dive.
We draw the camera’s full path, scene by scene, in rough sketches. This is where the film is really invented: the story and the art direction. Nothing moves forward until you love it.
I draw every scene by hand, at a resolution that holds up at any zoom level. The longest stretch of the project, and the quietest — you get a check-in when each world is done.
I record the dive as one continuous take, then edit: pacing, sound sync, colour grade. You get the vertical master, a 16:9 version, and the export formats your channels need.
Questions
brands ask
How long does a zoom take?
Two to six weeks from brief to delivery, depending on the number of scenes and how complex they are.
Can our product, mascot or logo live inside the world?
Yes — that's usually the point. We decide together where the brand sits in the dive: the destination you land on, a detail you only catch on the second watch, or the world itself.
It's vertical. Can we get other formats?
The master is drawn vertical-first, because that's where the format lives. A 16:9 version comes with it, and you can ask for other formats if you need them.
How many rounds of feedback are included?
As many as you need on the storyboard — usually two or three. Art direction and story are both locked at that stage, deliberately: once a scene is drawn, changing it means redrawing it, and that costs days no schedule plans for. The only limit is the calendar — as long as we hold the delivery date, keep going. Slow at storyboard, fast afterwards.
Who owns what?
You get the film and the usage we agree on: platforms, territories, duration. Organic posting on your own channels is included for the campaign period. Paid media is +10% of your media spend. I usually keep the right to show the work in my portfolio and reel.
Do you post it on your own channels too?
Your call — and it's a real decision, not an afterthought. Some brands want the film to travel, so it goes out on my channels as a collaboration. Others want it to stay theirs alone, and exclusivity is what they're buying instead. Either way, it's part of the deal we agree on.
What does an infinite zoom video cost?
Most brand films are priced per scene — it depends on how many scenes you need, how complex they are, the usage rights and the deadline. Send a brief and you get a quote within 48 hours.
Start a
project.
One email with your brand, timing and where it will run is enough.
ogarno@fojow.com→