9GAG × HISENSE
World Cup Official Partnership Campaign

Role: Illustrator & Art Director

Client: 9GAG & HiSense

Year: 2026

I led the visual direction and illustration for a high-profile, three-way collaboration between 9GAG, HiSense, and the FIFA World Cup. As HiSense was an official sponsor of the tournament, the campaign aimed to bridge the gap between premium sports viewing and internet meme culture. I created a series of engaging, humorous, and culturally relevant illustrations designed for global social media distribution, celebrating the universal passion for football while highlighting HiSense's next-generation viewing experience through 9GAG’s signature witty lens.

© 2026 Théo Garnot. All images are the intellectual property of their respective owners and used here with permission.