PRINGLES × XBOX
Sea of Thieves Launch Partnership

Role: Illustrator & Art Director

Client: Pringles & Xbox (Microsoft)

Year: 2026

I led the visual execution for a playful, global collaboration between Pringles and Xbox for the promotion of Sea of Thieves. The campaign merged the chaotic, adventurous spirit of the high-seas multiplayer game with Pringles’ iconic brand identity. I designed a series of vibrant, lighthearted illustrations and promotional packaging assets, turning the hunt for rare loot into a quest for the ultimate snack. The resulting artwork captured the humorous, community-driven energy of both brands, making waves across gaming and social platforms alike.

© 2026 Théo Garnot. All images are the intellectual property of their respective owners and used here with permission.