WORKS
WORKS
I was in charge of both the visual design and the gameplay system.
We built a vast illustrated world using Endless Paper technology, where the player’s mission was to freely explore and find a series of hidden objects scattered throughout the map.
Once all the objects were collected, the experience unlocked a secret final scene — a hidden layer of the world that revealed exclusive content and gave access to a high-stakes prize draw.
The entire journey was designed to feel intuitive, rewarding, and fun — blending exploration with game mechanics to maximize engagement.
This project blurred the lines between content, design, and game logic.
It turned a branded campaign into an explorable, playful universe — where storytelling and interaction became one.
© 2024 Théo Garnot. All images are the intellectual property of their respective owners and used here with permission.
HAVE A PROJECT IN MIND? CONTACT ME
HAVE A PROJECT IN MIND? CONTACT ME
HAVE A PROJECT IN MIND? CONTACT ME
BETCLIC
Interactive Game – Freebet Day Campaign
Role: Illustrator,Game Designer & DA
Client: Betclic
Year: 2024
BETCLIC
Interactive Game – Freebet Day Campaign
Role: Illustrator,Game Designer & Art Director
Client: Betclic
Year: 2024
THE CONCEPT:
An interactive web experience is more than just a website — it’s a digital adventure.
A journey that leaves a lasting impression and drives engagement through immersive design, seamless animation, and a crafted narrative.
To bring that vision to life, I collaborated with Betclic on a bold new format:
a fully interactive web game based on an infinite zoom universe, launched during La Journée Mondiale du Freebet.
BETCLIC
Interactive Game – Freebet Day Campaign
Role: Illustrator,Game Designer & Art Director
Client: Betclic
Year: 2024
THE CONCEPT:
An interactive web experience is more than just a website — it’s a digital adventure.
A journey that leaves a lasting impression and drives engagement through immersive design, seamless animation, and a crafted narrative.
To bring that vision to life, I collaborated with Betclic on a bold new format:
a fully interactive web game based on an infinite zoom universe, launched during La Journée Mondiale du Freebet.
THE CONCEPT:
An interactive web experience is more than just a website — it’s a digital adventure.
A journey that leaves a lasting impression and drives engagement through immersive design, seamless animation, and a crafted narrative.
To bring that vision to life, I collaborated with Betclic on a bold new format:
a fully interactive web game based on an infinite zoom universe, launched during La Journée Mondiale du Freebet.
I was in charge of both the visual design and the gameplay system.
We built a vast illustrated world using Endless Paper technology, where the player’s mission was to freely explore and find a series of hidden objects scattered throughout the map.
Once all the objects were collected, the experience unlocked a secret final scene — a hidden layer of the world that revealed exclusive content and gave access to a high-stakes prize draw.
The entire journey was designed to feel intuitive, rewarding, and fun — blending exploration with game mechanics to maximize engagement.
Key results:
• 100,000+ visits in 12 hours
• 10,000 prize draw entries
• 15 min average session time
• 3M+ impressions and more then 2M views
This project blurred the lines between content, design, and game logic.
It turned a branded campaign into an explorable, playful universe — where storytelling and interaction became one.
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Close
Menu
Close
I was in charge of both the visual design and the gameplay system.
We built a vast illustrated world using Endless Paper technology, where the player’s mission was to freely explore and find a series of hidden objects scattered throughout the map.
Once all the objects were collected, the experience unlocked a secret final scene — a hidden layer of the world that revealed exclusive content and gave access to a high-stakes prize draw.
The entire journey was designed to feel intuitive, rewarding, and fun — blending exploration with game mechanics to maximize engagement.
This project blurred the lines between content, design, and game logic.
It turned a branded campaign into an explorable, playful universe — where storytelling and interaction became one.
Key results:
• 100,000+ visits in 12 hours
• 10,000 prize draw entries
• 15 min average session time
• 3M+ impressions and more then 2M views