PATREON
Zoomable Web Experience for Brand Rebranding

Role: Illustrator

Client: Patreon (with artist Greg Cycle)

Year: 2023

As part of Patreon’s rebranding, I contributed to the creation of an infinite zoomable illustrated world, envisioned and directed by artist Greg Cycle. This immersive illustration serves as a visual storytelling support for the CEO Jack Conte’s announcement video, unfolding a wordless story within a richly detailed universe.

My role involved assisting with the graphic creation of this animated mural, which reflects the values and creativity of the Patreon community through visual narration. Subtly integrated into the video, the illustration is also freely explorable online, featuring smooth navigation, ambient sound, and interactive elements.

I’m very proud to have been part of this project, which showcases the potential of an interactive infinite world as a narrative medium — a new way to tell stories, captivate attention, and invite exploration directly on the web.