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9GAG — World Cup Official Partnership Campaign, infinite zoom film hand-drawn by Théo Garnot
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9GAGWorld Cup Official Partnership Campaign

An infinite zoom film hand-drawn by Théo Garnot (Ogarno) · Sports · 2026

Client
9GAG & HiSense
Role
Illustrator & Art Director
Category
Sports
Year
2026

World Cup passion meets meme culture — a three-way collaboration.

Brief

9GAG, HiSense and the FIFA World Cup. HiSense was an official tournament sponsor; the goal was to bridge premium sports viewing and internet culture.

Approach

I led the visual direction and illustration: a series of humorous, culturally relevant pieces in 9GAG’s witty lens, celebrating football while showcasing HiSense’s next-generation viewing experience.

Result

Built for global social distribution — football fans and meme fans, same feed.

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Théo Garnot
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© 2026 Théo Garnot · Paris · Mentions légalesThéo Garnot · Ogarno · Infinite zoom artist · ParisStart a project