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Betclic — Interactive Game – Freebet Day Campaign, infinite zoom film hand-drawn by Théo Garnot
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BetclicInteractive Game – Freebet Day Campaign

An infinite zoom film hand-drawn by Théo Garnot (Ogarno) · Interactive · 2024

Client
Betclic
Role
Illustrator,Game Designer & Art Director
Category
Interactive
Year
2024

Not a video: a real exploration game. 100,000+ visits in 12 hours.

Brief

Betclic wanted a bold new format for La Journée Mondiale du Freebet — something players would actually play.

Approach

I designed both the visuals and the gameplay: a vast illustrated world built on Endless Paper technology, where players explore freely to find hidden objects. Collect them all, and a secret final scene unlocks exclusive content and a high-stakes prize draw.

Result

100,000+ visits in 12 hours · 10,000 prize draw entries · 15 min average session · 3M+ impressions, 2M+ views. A branded campaign turned into an explorable, playful universe.

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© 2026 Théo Garnot · Paris · Mentions légalesThéo Garnot · Ogarno · Infinite zoom artist · ParisStart a project
Théo Garnot
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Your turn

A project in this spirit?
Let's zoom in together.Brief, budget and deadline — I answer within a week with a first idea.
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Press kit bio · photos · logos →
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© 2026 Théo Garnot · Paris · Mentions légalesThéo Garnot · Ogarno · Infinite zoom artist · ParisStart a project